GLOBAL CASH CARD NAMED BEST-IN-CATEGORY WINNER BY A PANEL OF INDUSTRY EXPERTS

Posted by Michelle Mandell

Apr 1, 2015 4:25:00 PM

Global Cash Card was named the Best-in-Category winner in the Outstanding Pay Solution category at the 2015 Paybefore Awards. For nine years, the Paybefore Awards has conferred the most prestigious recognition of excellence in the worldwide prepaid, mobile and emerging payments industry. The awards are presented annually by Paybefore, whose publications are the leading source of industry information for emerging payments executives.

“We are thrilled to have won the Best-in-Category award in this year’s Paybefore Awards,” said Joseph F. Purcell, President & CEO of Global Cash Card. “Our partnership with Popeyes Louisiana Kitchen to take their payroll fully electronic has been immensely successful in a short amount of time, due in large part to our unique and second-to-none approach to implementation. We are proud to be recognized for the success of this program.”

Global Cash Card was selected by a panel of five industry experts who served as judges for this year’s competition, which—once again—included entries from around the world. Michelle Mandell, Assistant Director of Marketing, attended the All Payments Expo in Las Vegas to accept the award on behalf of Global Cash Card. Rachel Benning, Vice President of Prepaid Account Management at MasterCard, was also present to accept the award. “This year’s Paybefore Awards have demonstrated once again that payments companies are committed to driving out the inefficiencies of cash and checks while also increasing value for clients and end users,” said Loraine DeBonis, Paybefore Editor-in-Chief and Chair of the Judging Panel. “We’re proud to recognize the contributions of Global Cash Card to advancing electronic payments.”

The Global Cash Card paycard program enabled Popeyes to reach over 98% electronic payroll. The payroll program supports the restaurant chain’s Go Green initiative, eliminating paper checks within a massive retail operation to better serve the company and crew members.

“The implementation of paycards at our companyoperated restaurants helped create a better employee experience for both our team members and restaurant managers,” said Lynne Zappone, Chief People Experience Officer for Popeyes Louisiana Kitchen. “Team members receive their pay in a secure, timely method without check cashing fees. Our General Managers can now dedicate more time to serving our guests and coaching team members versus passing out paychecks or replacing lost paychecks. We achieved 98% participation thanks to a smooth transition and world class support from the Global Cash Card team.”

Secret Sauce:

• 98 percent electronic pay participation achieved over 4 months, from initial rate of only 36 percent.

• Field-level training and communications effort to support full adoption and product understanding.

• Better money management solution for many employees who were previously utilizing highcost check-cashing services.

• Reloads: additional pay, government benefits and tax refunds at no charge; cash through Western Union and MoneyGram at nominal fee.

• Cardholder support in English and Spanish.

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